As each new online social networking site rolls out, there becomes less and less chance to utilize each one. This means you need to locate and participate in those that will allow you to network with those you WANT to network with. And, you can’t waste your time trying to get as many friends as possible. You need to seek out the members of the sites you participate in that are like minded or have knowledge in areas you want to grow in. They’re simply are too many sites, too many RSS feeds, and not enough hours in the day to try and be Mr. Popular on every site.
Seth Godin points to another example of social network splintering.
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